Introduction The concept of strategy has been borrowed from the military and adapted for use in business. A review of what noted writers about business strategy have to say suggests that adopting the concept was easy because the adaptation required has been modest.
In business, as in the military, strategy bridges the gap between policy and tactics. Together, strategy and tactics bridge the gap between ends and means Figure 1.
This paper reviews various definitions of strategy for the purpose of clarifying the concept and placing it in context. The author's aim is to make the concepts of policy, strategy, tactics, ends, and means more useful to those who concern themselves with these matters.
In this sense, strategy refers to the deployment of troops. Once the enemy has been engaged, attention shifts to tactics. Here, the employment of troops is central. Substitute "resources" for troops and the transfer of the concept to the business world begins to take form.
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Given the centuries-old military origins of strategy, it seems sensible to begin our examination of strategy with the military view.
For that, there is no better source than B. Strategy According to B. Liddell Hart observes that Clausewitz later acknowledged these flaws and then points to what he views as a wiser definition of strategy set forth by Moltke: Concluding his review of wars, policy, strategy and tactics, Liddell Hart arrives at this short definition of strategy: That brings us to one of the people considered by many to be the father of strategic planning in the business world: Strategy According to George Steiner George Steiner, a professor of management and one of the founders of The California Management Review, is generally considered a key figure in the origins and development of strategic planning.
His book, Strategic Planning , is close to being a bible on the subject. Yet, Steiner does not bother to define strategy except in the notes at the end of his book.
Steiner also points out in his notes that there is very little agreement as to the meaning of strategy in the business world. Some of the definitions in use to which Steiner pointed include the following: Strategy is that which top management does that is of great importance to the organization.2 women who built a business while at Goldman Sachs and Marc Jacobs explain how corporate jobs made them better entrepreneurs.
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Piperlime was an online retail company based in San Francisco, California, initiativeblog.comd in as a spin-off by Gap Inc., Piperlime offered a selection of footwear and handbags for women, men and initiativeblog.coming in fall , the company sold women's clothing and, later, men's clothing, with the men's business retiring in August The Gap, Inc., commonly known as Gap Inc.
or Gap, (stylized as GAP) is an American worldwide clothing and accessories retailer. It was founded in by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, initiativeblog.com company operates five primary divisions: Gap (the namesake banner), Banana Republic, Old Navy, .
This package provides an essential guide to determining your organization’s current culture and shaping it to fit your strategy.